PIRATE ONE-OH-ONE (101)
You’ve tried hiring experts. You’ve invested in teams.
SCROLL DOWN
Our training is designed for busy executives who need practical, actionable strategies that work.
We’ll guide you through the Pirate Marketing framework, showing you how to:
- Attract customers with powerful, targeted tactics that resonate.
- Retain those customers by creating loyalty and long-term relationships.
- Unlock new opportunities by leveraging data, creativity, and innovation.
This isn’t just another course. It’s a hands-on, immersive experience that will change how you approach marketing forever.
Our experts will work with you to develop a customized plan tailored to your business, ensuring you have your own playbook to drive growth.
Who is this programme for?
- Founders
- Entrepreneurs
- CMOs
- Managing Directors
- CEOs
What you will learn.
- Effective strategies to attract new customers.
- Converting prospects into active users.
- Building loyalty and long-term customer relationships.
- Maximizing revenue through upsells and pricing tactics.
- Creating scalable referral programs for new business.
- Using analytics to refine the customer journey.
- Developing standout, targeted marketing campaigns.
- Rapidly experimenting to uncover growth opportunities.
- Hands-on guidance to apply the framework and achieve results.
PROGRAMME STRUCTURE
Acquisition:How are you attracting new customers?
In today’s competitive market, simply having a great product isn’t enough. You need effective strategies to draw potential customers to your brand. In this module, you’ll learn how to identify your target audience, craft compelling messaging, and select the right channels to maximize your reach. Without strong acquisition tactics, your business may struggle to gain traction.
Activation:Are your customers truly engaged?
Getting people through the door is one thing, but are they taking the next step? Activation is all about turning visitors into active users or customers. We’ll show you how to create seamless user experiences that guide potential customers toward meaningful actions, such as making a purchase or signing up for a service. Without activation, you risk losing interested prospects before they’ve even started.
Retention:How do you keep customers coming back?
Acquiring customers is costly—retaining them is crucial. In this module, you’ll discover strategies to keep your customers engaged and loyal over the long term. We’ll explore techniques like personalized communication, loyalty programs, and consistent value delivery. A strong retention strategy means more repeat business and higher lifetime customer value.
Revenue:Are you maximizing the value of each customer?
Every customer interaction is an opportunity to increase revenue. This module focuses on optimizing your pricing, identifying upsell and cross-sell opportunities, and finding ways to increase the average transaction value. By maximizing revenue, you ensure that your business is not leaving money on the table.
Referral:Are your customers bringing in new business?
Happy customers are your best marketers. We’ll teach you how to build and scale referral programs that encourage your satisfied customers to spread the word. Referrals can be a powerful and cost-effective way to grow your customer base, turning your best clients into brand ambassadors.
PROGRAMME COST
KES 45,000/=
Inclusive of VAT
Instalment 1
Registration Fee: ksh.1000
Amount: Ksh. 15,000
Due: 25th of September 2024.
Instalment 2
Amount: Ksh. 15,000
Due: 2nd October 2024
Instalment 3
Due: 6th October 2024
Amount: Ksh. 15,000
Payment Methods:
Bank Transfer: Account details are provided upon registration.
Mobile Money: Payment instructions sent via SMS.